At the time when most firms advocated "speed over scale", Zedu LED chose the "subdivided products focus" route, particularly for small and medium-sized enterprises.
Due to this fact, previously two years, many "category champions" of product classes have spent their time in Shenzhen. In their view, within the extraordinary interval, they're targeted and more competitive.
Zedu has been leading the way in LED industrial lighting with UFO LED High Bay Light manufacturers
LED High Bay because of the arrogance and youth and passion. As such, Zedu has established its own unique model and culture in the LED business, with the will and power to accelerate the run, and preserve a stable posture.
With the intention to keep the core advantages in the field of LED mobile lighting, we always adjust in terms of products and channels.
On the product, we arrange a product innovation R&D center in Nanshan, Shenzhen, to sort out the information and assets of the industry, and to offer direction for the development of the company’s products. The product design company that has cooperated for a few years supplies us with many revolutionary solutions. The development strategy has at all times been according to the market and is on the forefront;
By way of channels, the domestic market is dominated by provincial brokers, and a few provinces comparable to Guangdong, Jiangxi, and Guizhou have achieved channel flattening, and agent cooperation can reach the city stage; the worldwide market has covered North America, Southeast Asia, and African markets. Mainly take the type of OEM and focus on promoting the marketing strategy of independent manufacturers in some areas;
In propaganda, the company intensified its publicity through varied aspects similar to websites, exhibitions, and social media.
For my part, to grow to be a "single product champion", intelligent lighting, well being lighting and black expertise have to be perfectly integrated with merchandise by way of the Internet platform. Zedu will proceed to improve the particular lighting model; develop new product lines; increase product added worth; develop new products that are according to the worldwide market; adhere to the "folks-oriented" development ideas, high quality and quantity. In overseas markets, Kang Mingsheng additionally plans to maintain tempo with the country’s development, arrange manufacturing bases and offices abroad, and vigorously discover overseas markets.
Zedu doesn't agree with the idea that "a single product is difficult to maximise its advantages in the market". I consider that "a comparatively simple product" means that in a particular market phase, enterprises select core products, use advertising and marketing, communication and different means to obtain corresponding aggressive advantages. They all break via from a single product and realize the scale development of the enterprise. Business leader in the segmentation field.